Overview

When 123 Divorce Dallas—a Family Law practice operating in an extremely competitive Dallas market—found their online presence stagnating, they turned to us for a complete digital overhaul. Our team revitalized their brand by launching a new, faster website and executing a data-driven SEO and content strategy. The result was a dynamic sub-brand that began ranking for highly competitive legal keywords, driving meaningful traffic and inquiries.

Project Scope

• • Web Design: Complete site redesign, focusing on speed, usability, and modern visuals

• • Copywriting: Refined site copy and blog content to reflect expertise and resonate with target clients

• • Pay-Per-Click Campaigns: Targeted PPC ads to drive immediate, high-intent traffic

• • Search Engine Optimization: Comprehensive on-page and off-page strategies to rank for specialized family law keywords

The Objective

123 Divorce Dallas sought to:

1. 1. Capture High Search Rankings: Especially for localized, specialized family law terms.

1. 1. Establish a Sub-Brand: Distinct from its parent firm, creating brand clarity and authority.

1. 1. Enhance User Experience: Present prospective clients with a fast, user-friendly site.

Tools & Methodology

1. SEO Overhaul:

• • Move Away from Bloated CMS: We replaced an outdated WordPress setup with a leaner, more efficient framework.

• • On-Page SEO Focus: Carefully optimized every page, title tag, and heading, ensuring content aligned with key search queries.

• • Technical Efficiency: Improved site structure and speed to help Google’s algorithm easily read and rank the site.

2. Content Architecture & Copywriting:

• • Content Restructuring: Refined existing pages and blog posts for clarity, adding strategic internal links.

• • New Copy: Created fresh, engaging blog articles and on-site content that highlighted the firm’s expertise and spoke directly to client needs.

3. Pay-Per-Click (PPC) Campaigns:

• • Keyword Targeting & Segmentation: Identified high-intent family law and divorce-related keywords to generate immediate leads.

• • Ad Optimization: Continuously refined ad copy, resulting in higher Quality Scores and better return on ad spend.

Results

• • Improved Rankings: Within a few short months, 123 Divorce Dallas began ranking on the first page for crucial divorce and family law keywords.

• • Faster, More Engaging Website: The redesigned site delivered a seamless user experience, boosting time on page and reducing bounce rates.

• • Brand Revitalization: The new sub-brand identity resonated strongly with the target audience, establishing credibility and setting the stage for ongoing success.

Through our holistic approach—combining user-centric web design, strategic SEO, compelling content, and highly optimized PPC campaigns—we successfully brought new life to a law brand that had gone stale. By focusing on both immediate visibility and long-term organic growth, we helped 123 Divorce Dallas stand out in a crowded marketplace and position themselves as a premier legal resource in the Dallas area.