Texas Doctor Loans

Overview

Texas Doctor Loans operates in a specialized mortgage sector, offering tailored products to physicians. When they approached us, their Pay-Per-Click (PPC) campaigns were underperforming in an already challenging market. By revamping their online presence—complete with a new website, fresh content, and precisely targeted Google Ads campaigns—we significantly improved their return on ad spend (ROAS) and search engine visibility.

Project Scope

• Web Design: Updated the visual identity and user interface to engage the target audience
• Web Development: Implemented a modern, responsive site architecture
• Lead Generation: Structured funnels to capture high-intent leads
• Pay-Per-Click Campaigns: Managed and optimized targeted Google Ads for maximum efficiency
• Copywriting: Created compelling, conversion-focused copy to speak directly to physicians in need of mortgage products

The Objective

1. Increase ROAS: Overhaul the underperforming PPC campaign and maximize the return on every marketing dollar.
2. Enhance Aesthetics & User Experience: Develop a modern website that reflects professionalism and trust.
3. Build Better Targeting: Align landing pages and ad groups with specific physician demographics to improve conversion rates.

Tools & Methodology

1. Full Rebrand & Website Overhaul

• Custom Landing Pages: Built bespoke landing pages for each campaign, ensuring messaging and design matched the ads’ target demographics.
• Compelling Copy: Drafted new site content focusing on the pain points and mortgage needs of physicians.

2. Granular PPC Campaign Structure

• Keyword Matching: Researched and implemented relevant mortgage-related keywords and meticulously aligned them with matching landing pages.
• Data-Driven Optimization: Continuous testing of ad copy, bidding strategies, and audience targeting to maximize conversion rates and reduce cost per lead.

3. On-Page SEO & Content Architecture

• Strategic Page Layouts: Organized the site’s service pages around high-intent keywords, boosting both paid and organic visibility.
• Regular Content Updates: Maintained a consistent blog and content schedule to reinforce organic ranking and brand authority.

Results

• Significant ROAS Increase: The detailed, campaign-specific approach drastically improved ad performance, translating to a higher return on each ad dollar spent.
• Improved Organic Rankings: The strategic content restructuring and new site architecture led to a noticeable climb in search engine results.
• Multi-Front Lead Generation Success: By unifying On-Page SEO, impactful web design, and hyper-focused PPC campaigns, Texas Doctor Loans experienced sustained lead growth across multiple channels.

In a niche as competitive as physician mortgage lending, our comprehensive strategy—spanning PPC optimizations, targeted landing pages, and a fresh, user-friendly web presence—has proven highly effective, propelling Texas Doctor Loans to new heights in both paid and organic search.