To Template or Not to Template

03.02.2009 0

If you’ve been through a website (re)design in your life, you’ve probably stumpled upon ‘template’ websites and offers. Templates are basically website designs that have already been created and designed, a quick option that lets you see what you’re buying before you buy it. Below you’ll find the advantages and disadvantages to buying a template or going with a custom design.

The main benefits are pretty obvious:

  • Preview the design before you make the purchase
  • They are usually less expensive than a custom design
  • Immediate download after purchase

On the other hand, the disadvantages are:

  • What you see is what you get (Meaning you are left on your own for graphic/color/etc changes)
  • Your competitors could wind up using the exact same design as you, making you non-unique
  • You don’t get the hand-crafted look that custom templates tend to have. The website usually appears like a cookie-cutter website.

It often comes down to your industry, target audience and general preference as to what to do. Businesses in the creative industry or a brand-centered business should probably opt for a custom design. This might be websites for businesses that revolve around a single person (think: blogger, writer, interior designer) so that the website can be hand crafted to fit the person’s personality. If you have more of a corporate or brochure-type website, it may be in your best interest to not re-invent the wheel. This may be the case for businesses such as real-estate companies, handy man websites, etc.

The most popular website to purchase templates is MonsterTemplate, which has an enourmous selection in which you should be able to find a design that meets your taste. We also have a small selection of templates at Shop.SevenCube where we sell designs that are only sold to one person/company for those looking to save time and money, but remain unique.

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